‘Authentic culture’ from ‘mass culture’
Real
Art European
Multidimensional
Active consumption
Imagination
Individual creation
false
entertainment American
one dimensional
one dimensional
passive consumption
distraction
mass production
Walker Benjamin
Benjamin argued that the fusing of culture with commercial technologies of industrial reproduction
Argued —> that the reproduction of the image democratised the image by destroying its aura ie. its unique existence in time and place.
Benjamin argued that meanings emerge at the moment of consumption.
Reproductions put copies of the original in places where we would never find the original work eg. books, ceramics, prints, tapestries, household products, textiles.
See the photos below, i'm sure that you all had a chocolate or something else like flip-plops with Mona Lisa on.
On those two photos you can see our world. Beyonce and Jay-z that are famous can took photo next to Mona Lisa and at the other photo you see people trying to take a photo of Mona Lisa and they have to stand very far to take a photo or look at it!
No comments:
Post a Comment