social media

What is social media? 

Communication—> music

                  —> T.V

  —> radio

  —> books

  —>magazines

  —> internet

Early media—> (knowledge became from)—> Oval,stone and Clay—>parchmrnts—>codex

—>papyrus

So society moved to written technology but you had to know how to read

    so you had to have —> ACCESS

The only people who knew how to read where—> Ruled, Inca, priests, papyrus, christians

****PRINTING discovered—> more knowledge

then we change to broadcast media—> media travelling faster than the telephone 

   —>T.V,radio,cinema

Picture post—> first magazine: recording everyday things. (images of people doing everyday things) first time magazine that shows you!

texts + photos

The Frankfurt school—>native words—>school of thinking

Germany- Jewish- second world war in Usa-nazi

False needs—> desires encourage by consumers 

The Culture Industry’ 1944

– Homogeneous—> (standardised, uniform, all working

in the same way)

– Predictable—> (we know what form the song will

take from the first few bars, or how the tension in

a Hollywood film will be resolved)

look at the photo below—> all look the same but there are chocolates—> by Andreas Gursky

High/Mass Culture

Collaborative.